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[Blog post](/blogs)21 September 20266 mins

# Why Insurance Claims Are More Complex Than AI Agents Can See

Insurance claims involve 200+ real interactions, not the 30 steps on a process map. Learn why AI agents fail in claims and how process observation changes that.

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Manish Garg](/authors/manish-garg)

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### CONTENTS

-   Why Insurance Claims Are More Complex Than Process Maps Show AI Agents
-   Why don’t process maps show the real work?
-   Why is straight-through processing the wrong target for agentic automation?
-   How should AI agents handle insurance coverage verification?
-   What do these sequences look like in practice?
-   Decide what not to automate and ground your strategy in process visibility

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![Insurance Claims](https://cdn.sanity.io/images/3xg3qj5k/production/08f73df207bb28db61980bfa760ca19cc28e911f-736x491.jpg?q=80&fit=max&auto=format)

## Why Insurance Claims Are More Complex Than Process Maps Show AI Agents

Ask your favorite chat assistant where [AI will change insurance](/industry/insurance) first, and you’ll almost always get the same answer: claims. A single claims workflow can easily contain 200 distinct interactions. That amount of work activity means any efficiency in the chain can rapidly increase your operational costs. So using AI agents for insurance claims automation seems like the obvious solution.

We see this use case in every AI company keynote and every executive board deck. But despite the apparent opportunity, this use case is also the one that disappoints the most once your AI agents run it in production.

That’s because of the gap between the context AI is given and the process it actually has to execute.

While the real-world workflows involve hundreds of steps, often, the process map only shows 30. That gap undermines AI automation programs from the start. And you can see its effects in the pattern playing out across the industry:

-   A carrier announces a multiyear transformation.
-   18 months later, the company has decreased cycle times.
-   Straight-through rates have moved a few points.
-   But overall, the gains are smaller than promised, and the sponsoring executive has moved on.

That story doesn’t tell me that the technology, the underlying model, isn’t ready. It’s really a story about why sequence matters, about putting visibility and understanding before automation.

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## Why don’t process maps show the real work?

On paper, a homeowner‘s or auto claim runs five or six steps: notice of loss, coverage verification, investigation, reserving, settlement, closure.

This level of detail is accurate in the way a map of the U.S. is accurate. Sure, it shows you the big-picture shape of what you’re looking at but lacks the information you need to navigate pathways at the ground level.

Trace a month of real claims, capturing every action taken and decision made to move the process along, and the picture changes.

For example, the standard operating procedure for a typical auto bodily injury claim might spell out a couple of dozen steps. But the discrete interactions that take place within the actual workflow cross multiple systems and functions and quickly. Between handoffs, communication steps, data entry, and application switches, most of the cycle time is spent on steps that are never documented and that change order between each case.

Most of that variation is invisible to the people who drew the map because it lives in the second-by-second behavior of the adjuster, not in the workflow states that the system records or the SOPs that are, at best, only updated 1-2 times a year.

## Why is straight-through processing the wrong target for agentic automation?

Most of these teams are looking to AI agents to automate straight-through insurance claims processing. It seems to make sense at first because with straight-through processing you simply move some percentage of claims from notice to settlement without a person touching them.

But treating the claim as the unit of automation is the wrong approach because a claim is not a process. It is a case, a particular arrangement of policy, loss, claimant and evidence, moving through subprocesses that each have their own automation potential.

A single clean auto claim with photo-documented damage might hold:

-   8 subprocesses that automate cleanly
-   2 subprocesses that automate partially
-   1 subprocess, the rental car conversation, that a person can handle better than an AI agent.

So instead of asking, “Does the claim goes through automatically?” insurance executives and process owners need to shift their thinking and ask, “Which subprocesses need to be automated, which get agentic assistance, and which stay with people by design?"

It sounds like a small adjustment, but reimagining complex work with this mindset changes everything downstream. This shift allows your team to stop taking an all-or-nothing approach and move away from architecting AI and measuring its success based on end-to-end process coverage.

When you see how the real work happens first, you can see all the parts fit together and build a set of composable agents and governance to match.

See how Skan AI maps live claims subprocesses.

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## How should AI agents handle insurance coverage verification?

Let’s talk about another process example: coverage verification looks like a single step. In practice, it varies enormously based on what is being claimed.

-   For wind damage outside a named-storm region, it is mostly checking effective dates, deductibles and a short list of exclusions: stable work, few variants, little judgment. An agent with the policy, the loss details, and the carrier's guidelines can handle it, escalating anything that does not fit.
-   Water damage is a different exercise. Someone must decide whether the cause was sudden discharge from a plumbing failure or long-term seepage, a call that turns on the inspection report, the claimant's account and years of accumulated carrier interpretation. The agent prepares the case and surfaces precedents; a person decides.
-   Smoke damage from a wildfire still under investigation is a third case. The carrier is waiting on a cause-and-origin report, the regulatory picture may be shifting and the claim sits inside a catastrophe response. It stays human end to end.

Same step, three strategies. The agent does not handle coverage verification. It handles the wind-damage variant, in non-named-storm regions, under stable policy conditions, while the coverage verification team owns the entire process. The scope has to be that precise for insurance automation to work, scale, and meet the industry’s high standards.

## What do these sequences look like in practice?

I would argue for roughly this order. Observe the work for 30 to 60 days rather than interviewing people about it. What you want is a record, not a map: what people do, in what order, in which systems, including the workarounds and the cases that fit no named variant.

Segment that record into [subprocesses and variants](/use-cases/automation-discovery). For a midsized carrier, this usually lands between 40 and 60 subprocesses, each carrying three to 12 variants.

Score every variant on four things: how stable it is, how much judgment it carries, how often it throws exceptions and how much the customer cares whether a person handled it. Stable and low-judgment runs autonomously. Add judgment, and it becomes agent-assisted. Anything customers feel strongly about stays human regardless.

Then deploy AI agents and other process automation in waves, keeping the observation layer running. There is no completion event; continuous observation means the catalog can keep evolving and the agents keep being tuned.

## Decide what not to automate and ground your strategy in process visibility

A credible program must define where humans are critical. In insurance, critical situations could include catastrophic loss conversations, where a customer has lost their home and the first call sets the tone for everything after, coverage disputes headed toward denial and fraud investigation, where the agent prepares data and the investigator judges.

Any moment where mishandling could create extra-contractual exposure is one that people should own.

A program that promises to automate everything has not done the scoping, and the scoping is most of the work.

All of this rests on maintaining a faithful record of how the work is performed, today and as things change. Without it, the inventory is guesswork, the scoring is guesswork and the agents get deployed against an idealized version of the job.

The organizations moving the fastest have almost all invested in understanding the work before investing in building the agents themselves. Agentic systems perform in proportion to the context they are given, and in claims, the context is the work.

Automating insurance claims with AI agents was never going to be the differentiator. Doing the process work first is.

## Frequently asked questions

Why do AI agents fail at automating insurance claims?

AI agents fail at automating insurance claims because companies often attempt to automate the process end to end and work off an incomplete picture of the process. Most documentation and process maps only show ~30 steps in insurance claims processing, while the real workflows can involve around 200 individual interactions.

What is the difference between straight-through processing and subprocess automation in claims?

Straight-through processing treats claims workflows as one end-to-end process to automate. In reality, claims processing often involves a dozen or so subprocess, each with its own automation potential. Companies that want to see success with agentic AI automation of insurance claims workflows should evaluate each subprocess for automation and treat each claim as an individual case that moves through different combinations of the subprocesses depending on the context.

How many steps does a real auto bodily injury claim actually involve?

A real auto bodily injury claim can easily involve 200 or more steps, but often only a few dozen steps are documented across notice of loss, coverage verification, investigation, reserving, settlement, and closure. That’s because most documentation and process maps never capture the handoffs, communication steps, data entry, and application switches that take up most of the cycle time.

Which claims processes should always remain human-handled?

Claims subprocesses should always remain human-handled when the risk of mishandling a case could create extra-contractual exposure. This is important to assess in insurance especially, as many claims could involve a catastrophic loss conversations or tense coverage disputes. Getting those moments right is just as important as automating the repetitive work that people shouldn’t have to handle.

How does using process observation before AI deployment improve claims automation outcomes?

Using process observation before deploying AI improves claims automation outcomes because it ensures that your teams and AI agents understand how the real work happens. Process observation technology allows companies to capture all the subprocesses involved, the actions taken and decisions made, and the exception and escalation scenarios to provide as context and governance to AI agents, drastically improving automation success and process outcomes for insurance companies.

### CONTENTS

-   Why Insurance Claims Are More Complex Than Process Maps Show AI Agents
-   Why don’t process maps show the real work?
-   Why is straight-through processing the wrong target for agentic automation?
-   How should AI agents handle insurance coverage verification?
-   What do these sequences look like in practice?
-   Decide what not to automate and ground your strategy in process visibility

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-   [Watch a demo](/process-intelligence)
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![Manish Garg](https://cdn.sanity.io/images/3xg3qj5k/production/7407d8f1969623e7c141f23627802fe514106c2d-250x250.webp?q=80&fit=max&auto=format)

[Manish Garg](/authors/manish-garg)

Manish is the Co-founder and Chief Product Officer of Skan AI. Manish is a proven entrepreneur, and innovator focused on delivering cutting-edge solutions to accelerate and scale enterprise transformation. Previously, he co-founded Endeavor, which Genpact acquired in 2015.

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