Objective
The client’s objective was to improve their call center operations product used by 15,000+ advocates and reduce the cost of operations. They sought actionable insights into the work performed outside of their company's top five main contact center applications. Specifically, they wanted to compare the various types of requests received, known as intents, and their impact on process execution.
Additionally, the client wanted to understand which tasks were performed after calls were concluded, including quantifying the percentage of work that occurs during after-call work (ACW). Measuring overall productivity was another key goal. By analyzing the work performed outside of their core contact center applications, the client aimed to gain a more comprehensive understanding of the activities and productivity throughout their organization.